Sohaib Alvi has written on cricket for over 40 years in all Pakistani publications and covered Test Matches for The Cricketer International (UK) of which he was Chief Editor of their Asian Edition. He has over a thousand articles/match reports published in Pakistani and foreign publications. He has a blog running on WordPress and Medium and continues to write columns in newspapers. Sohaib has authored four coffee table books on the history of Cricket World Cups and has co-authored a book on the greatest events of Pakistan Cricket to be published by OUP. He is also researching biographies of two former Pakistani cricketers. Since 1999, he has been a regular on several TV channels as an Expert/Host of programs covering cricket events like World Cups/HBL PSL. He has reported on the 2003 World Cup from South Africa and Pakistan tours from England and Australia. An MBA from IBA, Sohaib is a former CEO and before that Head of Marketing. He is now a Corporate Consultant, Trainer, and Coach with 37 years of experience in leadership, building brands and organisational strategy. He now advises clients on Business Strategy, Marketing, HR, and Media Management.