An entrepreneur, social activist, artist, and chair of FocusPK. A career spanning a little over three decades, Atiqa Odho has starred in television shows, soaps, serials, telefilms, and many big budget feature films. A brand ambassador for multiple prestigious brands, she has also produced many hours of television programming for major television networks in Pakistan. In 2004, she launched her own cosmetics line and later started her own production house. More recently, she set up Odho Consultancy. She is a former chair of United Producers Association, as well as chair, FPCCI standing committee for production and entertainment. In 2016, she launched the very first entertainment industry initiative that brings all stakeholders in trade together under one umbrella, FocusPK.