A well-known art collector, cultural commentator, musicologist, public speaker, and writer. His areas of expertise are art, cinema, dance, music, poetry, Sufism, and qawwali. Ally has conducted extensive research on qawwali and ghazal, and is considered a subject matter expert in the fields. In addition to radio and television, Ally speaks regularly at schools, conferences, and research symposia. His seminars at the Aga Khan University, National College of Arts Lahore, New York University, University of London, University of North Texas, University of Texas at Dallas, Vanderbilt University, and other educational institutions have earned him a name as an eminent speaker, in the academic world. Ally writes for a large number of international publications and is an accredited member of the International Federation of Film Critics (FIPRESCI) and the Dallas–Fort Worth Film Critics Association.